In the heart of Collio, one of Italy’s most prestigious wine regions, stands Cantina Doro Princic, a true icon of tradition and innovation. Founded in 1950 by Isidoro Princic, better known as Doro, this winery has played a fundamental role in the region’s history. Doro was a self-taught and visionary winemaker, known for his leadership in the Collio Doc Consortium and for being among the first to bottle wine with his own label as early as 1965, setting trends in the industry.
A Family Legacy Deeply Rooted in the Land
Today, Cantina Doro Princic continues to thrive under the leadership of Doro’s son, Alessandro, affectionately called Sandro, along with his wife Grazia and son Carlo. This generational transition has kept the passion and commitment to viticulture intact, continuing to enhance the authentic traditions of Collio. The vineyards span approximately 12 hectares in the locality of Pradis, a renowned micro-terroir for its sunny slopes and rich Eocene marls, known as “ponca.” These elements give the wines a distinctive mineral freshness and elegance, making Pradis one of the most favored places in the denomination.
In the vineyards of Cantina Doro Princic, historic local varieties such as Friulano, Malvasia, Ribolla Gialla, and Pinot Bianco are cultivated. These grapes, thanks to the unique climate and terrain, create wines that are a true reflection of the terroir, expressing the best organoleptic characteristics of Collio.

An Unwavering Commitment to Excellence
Wine production at Cantina Doro Princic is limited but of the highest quality. Following the founder’s teachings, yields are intentionally kept low to ensure that each label represents excellence. The white wines are vinified in steel, without skin contact, and then aged on the lees to highlight the terroir’s peculiarities. The reds, on the other hand, are vinified in large 20-hectoliter barrels, a process that allows for the development of a complex and rich aromatic profile.
The result of this commitment and dedication is a wine style that combines articulation, intensity, and richness. Doro Princic wines not only offer an immediate sensory experience but continue to evolve and improve with bottle aging, providing increasing emotions over time.
Cantina Doro Princic is more than just a wine producer; it is a guardian of traditions and a pioneer of innovation in the wine world. Its wines tell the story of an extraordinary region and the passion of a family dedicated to preserving and promoting the legacy of Collio. For wine enthusiasts and anyone wishing to discover the best of Italian winemaking, a visit to Cantina Doro Princic represents an unmissable journey into the heart and soul of one of the world’s most fascinating wine regions.